Posted: September 13th, 2017

Business Report + Final Presentations Business Report

WRIT 3150 – Business Report + Final Presentations
Business Report

Overview
Select a business problem that relates to college students. You will learn more about this problem by conducting primary and secondary research.

Business Report Guidelines

1.    Cover Page + Table of Contents
2.    Executive Summary
o    brief overview of whole project
o    10-15% of actual report’s word count (the report is Section 3-7)
?    this does not count toward word count
?    ex., if section #3-7 totals 1,000 words, the ES should be about 100-150 words,
3.    Introduction
o    state objective of project: “the objective was to learn about …”
o    provide background about the problem
o    use secondary research
o    approximately 20% of total word count
4.    Methods
o    discuss how you completed survey and interviews
o    approximately 15% of total word count
5.    Findings
o    discuss what survey and interview revealed
o    include at least two charts to show the most interesting findings
?    create your own
?    do not include the bar graphs from SurveyMonkey
o    approximately 25% of total word count
6.    Conclusions
o    discuss what findings mean
o    approximately 20% of total word count
7.    Recommendations
o    provide recommendations for future actions
o    approximately 20% of total word count
8.    Reference List
o    APA Style

Additional BR Guidelines

Primary Research
Survey
•    Create an online survey using www.surveymonkey.com.
•    Design the survey so that it includes no more than 10 questions and can be completed in three to five minutes.

Interviews
•    Conduct at least one interview. You can do these as a pair, or you can do one each.

Secondary Research
•    Locate at least three credible resources to support your work.