C. F. Martin & Company

Answer the attach questions C. F. Martin & Company, http://www.martinguitar.com/
3.What products and services does the company offer?

4. Does the company promote their products based on its customer’s needs or wants?
5.How does the company relate its product benefits to its potential customers?

6.How does Martin create value for its customers?
7.Who is the target market(s) for Martin?

8.How does Martin segment the market?
9.How is Martin positioned?

10.What is their pricing strategy?

11.How are their products distributed? Tell me about their channels of distribution.
12.Tell me about their promotions strategy.
13.Does their internet site help customers through the steps of the buyer decision process? Can you go through all the steps?
14.How is the Martin brand conveyed?

15.How is the brand equity managed?

16.How do they differentiate their products?
17.Does Martin utilize line extensions?

18.Does Martin have any brand extensions?

19.What stage of the product life cycle do you think their products are in, and why?
20.How does Martin utilize relationship marketing?