Posted: April 23rd, 2016

How can cultural differences among audiences affect how public relations messages are interpreted and received?

1. How can cultural differences among audiences affect how public relations messages are interpreted and received? Provide examples from at least two cultures. Why should an organization s logo be pretested prior to engaging in communications or marketing abroad?

2. What are some of the ethical dilemmas faced by marketers in emerging global markets? Explain responsible marketing practices that should be followed in emerging foreign markets.