Canada Goose in Russia

The papers should start with a description of the company’s story in Russia. For example how Canada Goose started the business in Russia.

After that, the papers should answer the following questions with a deep analysis of the situation from all point of view including marketing, strategy, finance etc., and includes figures and facts for each question. Each question should be answered separately and should not be mixed with the other. The questions are the following:

– Why did Canada Goose enter Russia?

– What were the main difficulties for Canada Goose and its goods to penetrate Russia?

– What specifies of this market the company had to consider for the successful adaption of its goods to this market’s conditions?

– What are the mistakes that Canada Goose committed, and how did they fix it.

– Give a short, medium and long plan for development in Russia

 
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