Posted: April 25th, 2015

capital one bank direct mail piece

capital one bank direct mail piece

Pick a. direct marketing piece/offer that interests you; it can be onljne or print delivered. If you don’t have one, I
have a euppbr from which you can choose. The following submissions are required on three different dates (TBA).
1. Provide your assessment of the offer. Thinking as stra.teg1oe.1ly (1. e., “how we’re going to get. there” trom a.
broad perspective) as possible, describe
a. Its purpose
b. Its effectiveness
c. Its eppropmeteness
d. How it supports the brand ( or not.)
a. What information you need to make it more infective

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