Capstone Business Plan

Develop a business plan for a start-up company that plans to sell a service of mobile auto detailing in a local market A. Write an executive summary (suggested length of 1–2 pages) in which you do the following: 1. Identify the company’s name and location. 2. Describe the mission of the company. 3. Discuss two business goals in support of the company’s mission. 4. Discuss three keys to success for the company. B. Write a company summary (suggested length of 4–6 pages) in which you do the following: 1. Describe the history of the industry in which the company will operate. 2. Identify the legal form that the company will take. 3. Describe the location and type of facilities needed for the company. 4. Describe the management structure, including key positions and specific responsibilities. 5. Describe the products and services offered by the company. C. Develop a market analysis (suggested length of 3–5 pages) in which you do the following: 1. Describe the target market for the company’s products and services, including the specific location, demographics, etc. 2. Complete an industry analysis for the company, including current trends and statistics. 3. Complete a four-square SWOT analysis for the company in which you do the following: a. Identify three strengths, three weaknesses, three opportunities, and three threats. b. Explain each of the identified strengths, weaknesses, opportunities, and threats. D. Develop a market strategy (suggested length of 3–6 pages) in which you do the following: 1. Discuss each of the four Ps of marketing as they relate to the company’s products and services. 2. Develop a price list for the company’s products and services. 3. Develop a promotional strategy including specific tasks, target dates, and responsible parties. 4. Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions. Note: The sales forecast will be used as the basis for your revenue in your financial statements. E. Develop an implementation strategy (suggested length of 3–6 pages) in which you do the following: 1. Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation. 2. Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones. F. Calculate and develop the financial statements and projections (suggested length of 2 pages) for the first year of business by doing the following: 1. Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast. 2. Develop a forecasted balance sheet for the end of year one. G. Write a financial report (suggested length of 1–2 pages) in which you do the following: 1. Summarize the financial projections and the assumptions used in estimating the financial statements. 2. Describe the company’s financial position at the end of the first year. 3. Describe the company’s initial and future estimated capital/investment needs. H. When you use sources, include all in-text citations and references in APA format. Total length will be 20 to 25 pages and templates for formatting are attached.

Name of Company Business Plan

FirstnameI.Lastname

Your Title

0000Street Name

City, State00000

(000) 000-0000

Email.addresss.of.company@domain.com

October 11, 2011

 

 

 

  1. Executive Summary. 4

A1. Company Identification. 4

A2. Mission of the Company. 4

A3. Business Goals. 4

A4. Keys to Success. 4

  1. Company Summary. 5

B1. Industry History. 5

B2. Legal Form of Ownership. 5

B3. Location and Facilities. 5

B4. Management Structure. 5

B5. Products and Services. 5

  1. Market Analysis. 6

C1. Target Market 6

C2. Industry Analysis. 6

C3. SWOT Analysis. 7

  1. Market Strategy. 8

D1. 4Ps. 8

D2. Price List 8

D3. Promotional Strategy. 8

D4. Sales Forecast 8

  1. Implementation Strategy. 9

E1. Overall Strategy. 9

E2. Monitoring Plan. 9

  1. Financial Statements and Projections. 10

F1. Forecasted Profit and Loss Statement 10

F2. Forecasted Balance Sheet 10

  1. Financial Report 11

G1. Financial Projections. 11

G2. Financial Position. 11

G3. Estimated Capital/Investment Needs. 11

 

 

A.  Executive Summary

Suggested length of 1–2 pages

A1. Company Identification: Identify the company’s name and location.

A2. Mission of the Company: Describe the mission of the company.

A3. Business Goals: Discuss two business goals in support of the company’s mission.

A4. Keys to Success: Discuss three keys to success for the company.

 

 

B.   Company Summary

Suggested length of 4–6 pages

B1. Industry History: Describe the history of the industry in which the company will operate.

B2. Legal Form of Ownership: Identify the legal form that the company will take.

B3. Location and Facilities: Describe the location and type of facilities needed for the company.

B4. Management Structure:Describe the management structure, including key positions and specific responsibilities.

B5. Products and Services:Describe the products and services offered by the company.

 

 

C.  Market Analysis

Suggested length of 3–5 pages

C1. Target Market:Describe the target market for the company’s products and services, including the specific location, demographics, etc.

C2. Industry Analysis:Complete an industry analysis for the company, including current trends and statistics.

 

 

 

 

 

 

C3. SWOT Analysis:Complete a four-square SWOT analysis for the company in which you do the following:

  1. Identify three strengths, three weaknesses, three opportunities, and three threats.
  2. Explain each of the identified strengths, weaknesses, opportunities, and threats.

 

Utilize the four-square template below to identify and explain the strengths, weaknesses, opportunities and threats for your company.

S (Strengths)

1.

2.

3.

 

 

W (Weaknesses)

1.

2.

3.

O (Opportunities)

1.

2.

3.

 

 

T (Threats)

1.

2.

3.

 

D. Market Strategy

Suggested length of 3–6 pages

D1. 4Ps: Discuss each of the four Ps of marketing as they relate to the company’s products and services.

D2. Price List: Develop a price list for the company’s products and services.

D3. Promotional Strategy: Develop a promotional strategy including specific tasks, target dates, and responsible parties.

D4. Sales Forecast: Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions.

Note: The sales forecast will be used as the basis for your revenue in your financial statements.

E. Implementation Strategy

Suggested length of 3–6 pages

E1. Overall Strategy: Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation.

E2. Monitoring Plan: Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones.

 

F. Financial Statements and Projections

Suggested length of 3–5 pages

Note: Develop projected financial statements for the first year of business. You are required to use the Business Plan Financials Template.

F1. Forecasted Profit and Loss Statement: Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast.

F2. Forecasted Balance Sheet: Develop a forecasted balance sheet for the end of year one.

 

 

 

G. Financial Report

Suggested length of 1–2 pages

G1. Financial Projections: Summarize the financial projections and the assumptions used in estimating the financial statements.

G2. Financial Position: Describe the company’s financial position at the end of the first year.

G3. Estimated Capital/Investment Needs:Describe the company’s initial and future estimated capital/investment needs.

 

 

 

 

 

 

 

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