Posted: September 18th, 2017
Capstone Business Plan
Develop a business plan for a start-up company that plans to sell a service of mobile auto detailing in a local market A. Write an executive summary (suggested length of 1–2 pages) in which you do the following: 1. Identify the company’s name and location. 2. Describe the mission of the company. 3. Discuss two business goals in support of the company’s mission. 4. Discuss three keys to success for the company. B. Write a company summary (suggested length of 4–6 pages) in which you do the following: 1. Describe the history of the industry in which the company will operate. 2. Identify the legal form that the company will take. 3. Describe the location and type of facilities needed for the company. 4. Describe the management structure, including key positions and specific responsibilities. 5. Describe the products and services offered by the company. C. Develop a market analysis (suggested length of 3–5 pages) in which you do the following: 1. Describe the target market for the company’s products and services, including the specific location, demographics, etc. 2. Complete an industry analysis for the company, including current trends and statistics. 3. Complete a four-square SWOT analysis for the company in which you do the following: a. Identify three strengths, three weaknesses, three opportunities, and three threats. b. Explain each of the identified strengths, weaknesses, opportunities, and threats. D. Develop a market strategy (suggested length of 3–6 pages) in which you do the following: 1. Discuss each of the four Ps of marketing as they relate to the company’s products and services. 2. Develop a price list for the company’s products and services. 3. Develop a promotional strategy including specific tasks, target dates, and responsible parties. 4. Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions. Note: The sales forecast will be used as the basis for your revenue in your financial statements. E. Develop an implementation strategy (suggested length of 3–6 pages) in which you do the following: 1. Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation. 2. Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones. F. Calculate and develop the financial statements and projections (suggested length of 2 pages) for the first year of business by doing the following: 1. Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast. 2. Develop a forecasted balance sheet for the end of year one. G. Write a financial report (suggested length of 1–2 pages) in which you do the following: 1. Summarize the financial projections and the assumptions used in estimating the financial statements. 2. Describe the company’s financial position at the end of the first year. 3. Describe the company’s initial and future estimated capital/investment needs. H. When you use sources, include all in-text citations and references in APA format. Total length will be 20 to 25 pages and templates for formatting are attached.
| Name of Company Business Plan FirstnameI.Lastname Your Title 0000Street Name City, State00000 (000) 000-0000 October 11, 2011 |
B2. Legal Form of Ownership. 5
B3. Location and Facilities. 5
F1. Forecasted Profit and Loss Statement 10
F2. Forecasted Balance Sheet 10
G3. Estimated Capital/Investment Needs. 11
A. Executive Summary
Suggested length of 1–2 pages
A1. Company Identification: Identify the company’s name and location.
A2. Mission of the Company: Describe the mission of the company.
A3. Business Goals: Discuss two business goals in support of the company’s mission.
A4. Keys to Success: Discuss three keys to success for the company.
B. Company Summary
Suggested length of 4–6 pages
B1. Industry History: Describe the history of the industry in which the company will operate.
B2. Legal Form of Ownership: Identify the legal form that the company will take.
B3. Location and Facilities: Describe the location and type of facilities needed for the company.
B4. Management Structure:Describe the management structure, including key positions and specific responsibilities.
B5. Products and Services:Describe the products and services offered by the company.
C. Market Analysis
Suggested length of 3–5 pages
C1. Target Market:Describe the target market for the company’s products and services, including the specific location, demographics, etc.
C2. Industry Analysis:Complete an industry analysis for the company, including current trends and statistics.
C3. SWOT Analysis:Complete a four-square SWOT analysis for the company in which you do the following:
- Identify three strengths, three weaknesses, three opportunities, and three threats.
- Explain each of the identified strengths, weaknesses, opportunities, and threats.
Utilize the four-square template below to identify and explain the strengths, weaknesses, opportunities and threats for your company.
| S (Strengths) 1. 2. 3.
| W (Weaknesses) 1. 2. 3. |
| O (Opportunities) 1. 2. 3.
| T (Threats) 1. 2. 3. |
D. Market Strategy
Suggested length of 3–6 pages
D1. 4Ps: Discuss each of the four Ps of marketing as they relate to the company’s products and services.
D2. Price List: Develop a price list for the company’s products and services.
D3. Promotional Strategy: Develop a promotional strategy including specific tasks, target dates, and responsible parties.
D4. Sales Forecast: Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions.
Note: The sales forecast will be used as the basis for your revenue in your financial statements.
E. Implementation Strategy
Suggested length of 3–6 pages
E1. Overall Strategy: Summarize the overall strategy that will be utilized to launch your business, including target dates and goals for implementation.
E2. Monitoring Plan: Develop a post-launch monitoring plan (e.g., financial impact, quality control, customer satisfaction, monitoring schedule) to evaluate the success of the company in meeting milestones.
F. Financial Statements and Projections
Suggested length of 3–5 pages
Note: Develop projected financial statements for the first year of business. You are required to use the Business Plan Financials Template.
F1. Forecasted Profit and Loss Statement: Develop a month-by-month forecasted profit and loss statement using an estimate of revenues and operating costs based on the sales forecast.
F2. Forecasted Balance Sheet: Develop a forecasted balance sheet for the end of year one.
G. Financial Report
Suggested length of 1–2 pages
G1. Financial Projections: Summarize the financial projections and the assumptions used in estimating the financial statements.
G2. Financial Position: Describe the company’s financial position at the end of the first year.
G3. Estimated Capital/Investment Needs:Describe the company’s initial and future estimated capital/investment needs.
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