Posted: April 1st, 2014
Carrying out an environmental scanning and evaluate how the various factors influence marketing decisions
Task 3
“To provide insight into and inspiration for making marketing decisions, companies must possess comprehensive and current information on both macro trends as well as more micro effects particular to their business” (Kotler, 2004)
Carrying out an environmental scanning and evaluate how the various factors influence marketing decisions. Demonstrate by using practical examples.
Task 4
Scenario: You are required to select one product ORyou can propose a new product (goods, service or ideas) for your chosen organisation.
I. Propose segmentation criteria for different markets to be used for your chosen/new product.
II. Choose a targeting strategy for your segmented market and explain the reasons for your choice.
III. Explain how buyer behaviour affects marketing activities in different buying situationsof your chosen target market.
Task 5
Develop a positioning strategy for your selected product (identified in Task 4).
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