Posted: September 4th, 2013
Case Analysis on Kentucky Fried Chicken Corporation
MANAGERIAL COMMUNICATIONS
Final Project: Case Analysis
OVERVIEW
This course requires you to submit an original case analysis as a culminating activity. This professional
report, written in either APA or MLA format, demonstrates your ability to apply course concepts. The final
project requires a review of a managerial communication system in the form of a case study. You will
make appropriate recommendations for improvements and detail problem resolutions.
The case study features an analysis of the organizational practices of either a profit or not-for-profit
workplace. The analysis of this workplace is based primarily on the topics and issues presented in
Chapters 8-11 and 13 of the required textbook. A primary objective of this activity is to develop a scenario
based on managerial communication topics, create analysis questions based on findings, provide
answers for issues under investigation, and ultimately offer recommendations concluding with a resolution
of communication weaknesses.
The "Case Analysis Strategies for Success" section of this page provides important advice and direction
relative to a superior final product.
DIRECTIONS
Step 1: Select the Organization.
Your first step will be to choose an organization on which to base the project. There are four possibilities:
1. Use your current organization.
Final Project: Case Analysis
OVERVIEW
This course requires you to submit an original case analysis as a culminating activity. This professional
report, written in either APA or MLA format, demonstrates your ability to apply course concepts. The final
project requires a review of a managerial communication system in the form of a case study. You will
make appropriate recommendations for improvements and detail problem resolutions.
The case study features an analysis of the organizational practices of either a profit or not-for-profit
workplace. The analysis of this workplace is based primarily on the topics and issues presented in
Chapters 8-11 and 13 of the required textbook. A primary objective of this activity is to develop a scenario
based on managerial communication topics, create analysis questions based on findings, provide
answers for issues under investigation, and ultimately offer recommendations concluding with a resolution
of communication weaknesses.
The "Case Analysis Strategies for Success" section of this page provides important advice and direction
relative to a superior final product.
DIRECTIONS
Step 1: Select the Organization.
Your first step will be to choose an organization on which to base the project. There are four possibilities:
1. Use your current organization.
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2. Use a past workplace.
3. Use an organization within which you have engaged in significant communication as a
stakeholder; possible examples include and educational institution, a place of business where
you were a consumer or client; a volunteer organization.
4. Interview a small business professional regarding her or his workplace communications.
When selecting an organization, be sure that you will be able to assess the communication to a
degree whereby you could make managerial recommendations. For example, this project could not
be completed if the depth and breadth of interaction consists simply of arguing with a department store
manager over the return of an unwanted item. Should you have any concerns about your choice, contact
the course mentor and dialog about your intended organization before beginning this project.
Step 2: Review communications and identify issues within the organization.
The next step in producing a case analysis involves reviewing the workplace communications while
keeping in mind the key concepts in textbook chapters 8-11 and 13. Particularly, identify practices that
could be improved and issues that need resolution.
Step 3: Develop a scenario and relevant questions.
2. Use a past workplace.
3. Use an organization within which you have engaged in significant communication as a
stakeholder; possible examples include and educational institution, a place of business where
you were a consumer or client; a volunteer organization.
4. Interview a small business professional regarding her or his workplace communications.
When selecting an organization, be sure that you will be able to assess the communication to a
degree whereby you could make managerial recommendations. For example, this project could not
be completed if the depth and breadth of interaction consists simply of arguing with a department store
manager over the return of an unwanted item. Should you have any concerns about your choice, contact
the course mentor and dialog about your intended organization before beginning this project.
Step 2: Review communications and identify issues within the organization.
The next step in producing a case analysis involves reviewing the workplace communications while
keeping in mind the key concepts in textbook chapters 8-11 and 13. Particularly, identify practices that
could be improved and issues that need resolution.
Step 3: Develop a scenario and relevant questions.
Once a preliminary analysis is complete, formulate a workplace situation centered on managerial
communications. Construct a scenario focusing on problematic practices and issues.
The scenario must conclude with a series of questions relating to the issues, concerns, and problems that
are ultimately addressed within this study. These questions are a critical part of the case because they
reflect a grasp of key concepts covered in the course material as well as your ability to apply the theory
learned to achieve practical solutions.
The answers to the questions form the main body of the managerial report. Formulate your answers
applying the theories, information, and vocabulary learned in the course modules. Remember that the
true subject of this final project is managerial communications; the scenario serves only as a vehicle
for the report, i.e., an example that allows you to demonstrate competency in achieving the learning
objectives of this course. Do not allow the organization itself to become the subject of the final report.
NOTE: Module 6 requires the submission of a preliminary outline of your project (describing
the scenario, the questions under development for the case analysis, and the managerial
communication theory that assists in answering these questions).
Step 4: Formulate recommendations for resolution of issues.
Throughout the course, review case questions and formulate recommendations aimed at resolving the
identified problems and issues.
There is no specific length for the case analysis; nevertheless, you should aim to answer each question
as thoroughly as possible. For information on how the report should be structured, see the section below
called, "Case Analysis Structure." For information on how the project is to be evaluated for a grade, see
the section below called, "Assessment Guidelines for Your Case Analysis."
Case Analysis Structure
The completed case analysis must be in APA or MLA format and requires the following:
? Title page; one that includes your name, title of the report, date, course code, and name of the
course mentor.
? Introduction to the case analysis.
? The main body, clearly explaining analysis and details of the problem-solving process used
to reach the recommendations for a solution. Remember that the case study focus is on
demonstrating competency in managerial communications, not to provide a description of an
organization.
? Recommendations for the case solution, i.e., a solution derived from a methodical analysis of the
pertinent questions.
? References/Works Cited page in APA or MLA format.
Case Analysis Strategies for Success
? Before completing this analysis, you must master the course material presented in the course
activities, especially content related to chapters 8-11 and 13. Written Assignment 3 is designed to
be helpful in preparing a final project. The assignment provides an opportunity to become familiar
with the problem-solving process of analyzing a case for an equitable resolution.
communications. Construct a scenario focusing on problematic practices and issues.
The scenario must conclude with a series of questions relating to the issues, concerns, and problems that
are ultimately addressed within this study. These questions are a critical part of the case because they
reflect a grasp of key concepts covered in the course material as well as your ability to apply the theory
learned to achieve practical solutions.
The answers to the questions form the main body of the managerial report. Formulate your answers
applying the theories, information, and vocabulary learned in the course modules. Remember that the
true subject of this final project is managerial communications; the scenario serves only as a vehicle
for the report, i.e., an example that allows you to demonstrate competency in achieving the learning
objectives of this course. Do not allow the organization itself to become the subject of the final report.
NOTE: Module 6 requires the submission of a preliminary outline of your project (describing
the scenario, the questions under development for the case analysis, and the managerial
communication theory that assists in answering these questions).
Step 4: Formulate recommendations for resolution of issues.
Throughout the course, review case questions and formulate recommendations aimed at resolving the
identified problems and issues.
There is no specific length for the case analysis; nevertheless, you should aim to answer each question
as thoroughly as possible. For information on how the report should be structured, see the section below
called, "Case Analysis Structure." For information on how the project is to be evaluated for a grade, see
the section below called, "Assessment Guidelines for Your Case Analysis."
Case Analysis Structure
The completed case analysis must be in APA or MLA format and requires the following:
? Title page; one that includes your name, title of the report, date, course code, and name of the
course mentor.
? Introduction to the case analysis.
? The main body, clearly explaining analysis and details of the problem-solving process used
to reach the recommendations for a solution. Remember that the case study focus is on
demonstrating competency in managerial communications, not to provide a description of an
organization.
? Recommendations for the case solution, i.e., a solution derived from a methodical analysis of the
pertinent questions.
? References/Works Cited page in APA or MLA format.
Case Analysis Strategies for Success
? Before completing this analysis, you must master the course material presented in the course
activities, especially content related to chapters 8-11 and 13. Written Assignment 3 is designed to
be helpful in preparing a final project. The assignment provides an opportunity to become familiar
with the problem-solving process of analyzing a case for an equitable resolution.
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