Posted: April 12th, 2015

Case Study Analysis

You are required to conduct an analysis of the following case study and article:

Under Armour by Mark Brewer et al. in:
Ireland R.D, Hoskisson R. E. Hitt, M.A, (2011) Management of Strategy: Concepts and Cases, 9th Edition, South-Western Cengage Learning. Case 23 pg. 349 – 358.
(Used for Questions 1 to 3)

Hempel J, With Acquisition, Under Armour Muscles into Wearable Tech Apps, Fortune, 14th November, 2013.
Open link below:
http://fortune.com/2013/11/14/with-acquisition-under-armour-muscles-into-wearable-tech-apps/
(Used for Question 4)