Posted: September 18th, 2017

Case Study Analysis Paper: The Mission Statement

Focus upon the idea of conducting a SWOT analysis with respect to Vertu’s and Nokia’s mission statements (you can include its core values, purpose, and goals too). Please include the SWOT analysis with the four quadrants in the appendix of your paper (after the References page). You can find the Case Study SWOT analysis template in Doc Sharing.

MT460 Unit 2 Assignment Grading Rubric Maximum Percent Criteria Maximum Points
50%
Content
Answer provides correct and complete information demonstrating critical thinking:
 Conduct a SWOT analysis on the case study companies’ mission statements.
 Create a case study analysis focusing upon the company’s mission statement. 22
30%
Analysis and Critical Thinking 14
 Synopsis of situation
 Key issues
 Problem definition
 Alternative solutions
 Select a solution
 Implementation
 Recommendations
15%
Writing Style, Grammar 6
5%
APA Format and Citation Style 3 100% Total 45

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