Case Study: Intel and e-Bay

Between March and July 2000, Intel’s stock price rose rapidly, to the point where in July Intel’s market capitalisation was above $500 billion, making it the largest firm in the world. Then on Thursday, September 21, 2000, Intel issued a press release indicating that its revenue for the third quarter would grow between 3% and 5%, not the 8% – 12% that analysts had been forecasting.

In response to this news, Intel’s stock price dropped by 30% over the next five days. Intel’s chairman, Craig Barrett, commented on the reaction, stating: “I don’t know what you call it but an overreaction and the market feeding on itself”.

An academic study found that at the time, virtually none of the analysts following Intel used discounted cash flow analysis to estimate the fundamental value of Intel’s stock. Instead, the study points out that analysts react to bad news in the same way that a bond-rating agency reacts to bad news. Just as a bond-rating agency would downgrade the firm’s debt, analysts downgrade their stock recommendations. After Intel’s press release, approximately one-third of the analysts following the firm downgraded their recommendations. Some of the recommendations changing were extreme. Notably, the cumulative return to Intel’s stock, relative to S&P 500, displayed a negative trend for the period September 2000 through September 2002.

In what some might see as a replay of history, consider an event that took place at the online firm eBay during January 2005. Between the end of 2002 and the end of 2004, eBay’s shares increased by over 200%. During December 2004, eBay’s stock price peaked at $118, and its forward P/E ratio was 73. At the time, the firm’s market value was $81.7 billion. Fourth-quarter earnings for eBay grew by 44% to $205.4 million, or 30 cents a share.

Just as Intel had announced that its earnings growth would be lower than forecast, eBay’s actual earnings for the fourth quarter of 2004 fell a penny below analysts’ consensus forecasts. Meg Whitman, e-Bay’s CEO, stated that future earnings would be lower because of higher advertising costs and reinvestment.

In response, eBay’s stock price fell from $103 to $81 per share. The firm’s market value fell to $56 billion. Many analysts immediately downgraded eBay’s stock. Rajiv Dutta, eBay’s CFO, issued a public statement to say that his concern was managing eBay’s long-run prospects, not its stock price.

On January 26, 2005, James Stewart wrote about eBay in his Wall Street Journal column “Common Sense.” Stewart indicated that he would consider purchasing eBay stock in the wake of its decline. While acknowledging that eBay could not grow at a stratospheric rate forever, Stewart noted that eBay is in the process of transforming world commerce and has a natural monopoly. Were he to own just one Internet stock, Stewart said, eBay would be that stock. 16

Required:
(a) Discuss whether the analysts following Intel appear to have been influenced by any psychological phenomena, both generally and in their reaction to Intel’s announcement in September 2000. (800-900 words)
• Start with background of the two companies, esp. in year 2000, state what happened. (200-300 words)
• Psychological behaviors
• Using excel worksheet to show share price of Intel during Sep 2000
• Draw line graph or bar chart
• Incorporate profitability of profit before that period
? Eg. Sales
? Ratio

(b) Discuss whether James Stewart’s assessment of eBay reflects any psychological phenomena. (500-600 words)
• Share prices of Ebay
• Psychological behaviors

(c) In what ways are the events described at Intel and eBay similar and in what ways are they different? (500-600 words)
• Similarities and differences

Part A-C, Minimum 20 references

(d) With reference to relevant literature and empirical studies, critically evaluate to what extent that investors expect higher returns from safer stocks than from riskier stocks. (2000 words)
Separate Question from A-C, not related to the case. So start on a new page.

• Read Journal of finance/investors
• Read on debate of the scholars
• Relationship between investors
• Higher return – Safer stock?
• Minimum 20 references
•
Overall Word limit: 4,000 words (A-D)