Posted: March 9th, 2015
celebrity endorser
Order Description
Select an advertisement from a magazine that depicts a celebrity endorser. Identify the likely target market. Discuss whether the objective of the promotion is to inform, persuade, or remind. What is being communicated in the promotion? What images of the represented celebrity are likely transferable to the promoted product or service?
In responding to this last question, you should
cite the McCracken article that has been assigned as reading. Submissions should be no more than 5 pages (not including title page), typed, double- spaced, and use 12 point font with one inch
margins. Be sure to identify the source of the advertisement (title of magazine, date of issue) and attach the advertisement to your assignment.
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