Posted: February 8th, 2015

Chick-fil-A Case

Chick-fil-A Case;

Overview
When students of strategic management create recommendations to help solve a strategic problem, they often fail to acknowledge how competitors are likely to respond to a particular recommendation. Thus, even if a recommendation is sound, its implementation may fail if responses by competitors are ignored. This discussion gives you tools to understand how competitors will respond and also forces you to apply your knowledge to the Chick-fil-A case.
•    Compare the competitor’s strategies (CFA, KFC, and Popeye’s). Based on your knowledge of the industry, what conclusions can you draw?
•    Outlining a rough competitor analysis, what does the level of interdependence between the rivals reveal about competitive behavior that can be expected from these competitors?
•    Evaluate the pros and cons of Chick-fil-A’s strategic approach. Do you agree with the company’s decision to focus primarily on delivery and cost leadership?
•    Review Chick-fil-A’s cooperative strategy. Are there advantages that could be gained by entering a cooperative strategy with organic livestock suppliers?
•    What are some of the near-term results you anticipate in the industry? Long-term results?
Evaluation Criteria
By participating in this discussion, you can earn discussion points toward your final grade. Participation involves actively and intelligently discussing the course concepts with your class mates. As a reminder, to earn full discussion points, you will need to actively and intelligently participate in all course topics discussions.