Posted: November 30th, 2015
Closing Case – A Decade of Organizational Change at Unilever
1. Why did Unilever’s decentralized structure make sense in the 1950’s and 1970’s? Why did this structure start to create problems for the company in the 1980’s?
2. What was Unilever trying to do when it introduced a new structure based on business groups in the mid-1990’s? why do you think that this structure failed to cure Unilever’s ills?
3. In the 2000’s Unilever switched to a structure based on global product divisions? What do you think is the underlying logic for this shift? Does the structure make sense given the nature of the competition in the detergents and food business?
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