Posted: February 2nd, 2015

Company Profile and Benchmark Assignment;

Company Profile and Benchmark Assignment;

FIN 410 – Spring 2015
Company Profile/Benchmark ASSIgnment
Purpose of the Assignment:
Demonstrate that you understand the business strategy of Marine Max (ticker symbol: HZO)
Recommend a benchmark company to be used as part of a DuPont analysis of Marine Max
Write an effective business document
Audience:
Dr. Cheri Etling, hiring manager
Role play – you are applying for a consultant position at Marine Max and part of the
application process is for you to show the hiring manager that you understand the
company, can identify appropriate benchmarks, and can communicate effectively
Genre:
Professional business memo
Expectations:
Research the company using appropriate sources – all sources used must be identified in a
References page and cited correctly within the body of the memo
Use the Memo template provided and replace the descriptions in [] with your work
0 Identify the primary NAICS code for both Marine Max and your chosen benchmark
company
0 Provide a description of each company in your words, with proper citations
0 The description should include things such as types of products, types of customers,
business model, size, etc.
0 Be sure to provide data or information for each company that you used to help you
choose the benchmark company
0 Iustify your choice of the benchmark company
Additional formatting comments
0 Maximum of one page for the memo with references on the second page
0 Single spaced with margins and font size as provided in the memo
Purdue OWL provides information on APA style references and citations as well as on
writing business documents such as memos
o A link to the APA section is available on Blackboard
0 You can go to Professional, technical writing in the subject specific writing area for
information on business documents
Academic integrity – be sure to follow the requirements in the UT Academic Integrity policy
as well as the requirements I provided in the First Day Handouts
Course Learning Objectives:
This assignment helps support the course learning objectives related to completing a Du Pont
Analysis (1) and communication (8).
Sample Reference for Mergent:
Mergent. (2014). Dick’s Sporting Goods As Reported Annual Balance Sheets 2012, 2013, 2014. (Data
file). Retrieved from
http://www.mergentonline.com.esearch.ut.edu/companyfinancials.php?compnumber=1 06
071.

Memo
To: Dr. Cheri Etling, Hiring Manager
From: [Your Name]
Date: [month written] [day written], 2015
Re: Marine Max Profile and Recommendation for Benchmark Company
Introduction
[Provide a brief introduction (one or two sentences) indicating the purpose of the memo and which company you recommend as the benchmark.]
Company Profile
•    Primary NAICS Code: [code]
•    [Brief Company Description and other relevant information used for choice of benchmark – bullet points may be effective but not required]
Recommended Benchmark Company – [Company Name and ticker]
•    Primary NAICS Code: [code]
•    [Brief Company Description and other relevant information used for choice of benchmark – bullet points may be effective but not required]
Rationale for Recommendation
[Describe why you believe this is a good peer and how you used the data/information provided above to make your choice]

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