Posted: February 12th, 2015

Company Strategic Analysis General Mills

Paper, Order, or Assignment Requirements

A description of the General Mills （food company） external environment：

Make sure you dress the follow question，simply answer question1-6.
but be specific on question 7-9！！！！

Q1: What is the industry and nature of competition within the industry?

Q2: Who are the key competitors? ex：Kellogg company -cereal

Q3:What is the nature of the key customers?

Q4:What are the major products, technologies and business models, which define the industry? ex：cereal-lucky charm

Q5: What is the geographic nature of competition?

Q6: Who are the key external stakeholders and what do they expect?

Q7:What phase of the industry life-cycle is it in?( major emphasis)

Q8: How do you see the industry and the relevant environmental factors developing going forward over the next 5 – 10 years? (major emphasis)

Q9: What are the notable opportunities and threats for the industry in general and for the referent company both currently and going forward? （please use porter five force analysis）major emphasis！