Posted: September 16th, 2017
Competition Analysis
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Competition Analysis
Using Ford Motor Company
write a product market analysis (PMA).
Write a 3-4 page paper of the product market analysis (PMA) (excluding the Title and the Reference pages).
The following components should be included:
- Description of the product being analyzed
- Identification of products that are in competition
- Identify the target market for the product
- Explain how the product has been positioned in the market (including the brand’s image, packaging, price, and distribution channels)
- What particular market segment is this product trying to reach?
- What type of outside influences do customers face when purchasing this product? What impact, in any, does it have on the consumer?
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