Posted: July 2nd, 2015

How do they promote/distribute/price these products and services? How are they positioned?

the competitive analysis is a part of the marketing plan which is a group project. Our product is an alternative organic and allergen free food within the Tim Hortons fast food chain. People that drive-thru fast food chains like Tim Hortons are becoming more health conscious. The alternative healthier choices will attract more variety of customers.
our main competitor is Starbucks who offers gluten free menu.

the requirements of the writing are: Who are your major competitors? What is their market share? What products and services do they offer that directly compete against yours? How do they promote/distribute/price these products and services? How are they positioned? How are your competitors likely to react to a new competitor?
all the data has to be collected from Canada