Posted: September 16th, 2017
Complete the final phase of your New Product Launch Marketing plan
Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: •Segmentation, target market, and positioning •Pricing and distribution strategies •Marketing communication plan
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