Posted: September 16th, 2017

Complete this assignment by doing the following:

Complete this assignment by doing the following:

Read the account of Northwest Airlines Flight 255, found in http://development.flyuvu.com/external_media/class_files/3210/AAR88-05.pdf NTSB’s accident report or perform your own Internet

research.

Prepare a document that answers the questions that follow. Your answers can be in question and answer format (meaning this assignment does not need to be a narrative paper); however, your

answers should reflect good writing skills and demonstrate clarity, correct spelling and grammar, and appropriate use of APA citations when referencing others’ ideas, articles,

Web sites, etc.

Identify at least five stakeholders in this accident. Why is each group/person considered a stakeholder? (10 Points)

What role did organizational perception play in the crisis? (10 Points)

How did stakeholder perception influence Northwest Airlines’ execution of its crisis plan? (15 Points)

How did stakeholder perception affect the crisis outcome? (10 Points)

Recall the eight principles of crisis communication covered in your text (pages 109-112). Choose three principles and explain how Northwest Airlines applied or failed to apply each of these three

principle during the crisis.