Posted: September 13th, 2017
who did this course to writer this assignment? becozthis assignment is worth 20%. and iwould like to get a C forthis assignment.
With the calculations out ofthe way‘, the Marketing Director now needs you
to provide some discussion aboutt e
figures and patternsthat appear in the
tables. Prepare a 2000 word reportthat includesthe calculationsfrom PartA
and addressesthe
questions outlined below.
Provide an Executive Summary (approx 1 page) outlining the majorfindings of
the research and the implications
for Weet-Bix. This is followed by the main body ofthe report divided up into the three sections:
Brand Performance;
-Awareness and Salience; and Demographics and Segmentation.
This should be followed by a reference list. Your work should make reference
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