Posted: September 13th, 2017

Consumer Behaviour

who did this course to writer this assignment? becozthis assignment is worth 20%. and iwould like to get a C forthis assignment.

With the calculations out ofthe way‘, the Marketing Director now needs you

to provide some discussion aboutt e

figures and patternsthat appear in the

tables. Prepare a 2000 word reportthat includesthe calculationsfrom PartA

and addressesthe

questions outlined below.

Provide an Executive Summary (approx 1 page) outlining the majorfindings of

the research and the implications

for Weet-Bix. This is followed by the main body ofthe report divided up into the three sections:

Brand Performance;

-Awareness and Salience; and Demographics and Segmentation.

This should be followed by a reference list. Your work should make reference

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