Posted: September 17th, 2017
Consumer behaviour. The case is Paypal and innovation theories are a must.
– Critically analyse the type of innovation Paypal represents,2- and the factors that have led to its successful adoption using the Diffusion of Innovation (Rogers, E. 1983) framework as a starting point, 3- integrating other consumer behaviour theories with this as appropriate to support your argument. 4- Ensure that in addition to an analysis of the specific prerequisites for successful adoption of Paypal you consider the types of adopters and the role culture plays.
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