Posted: February 10th, 2015

Consumer Behaviour

Paper, Order, or Assignment Requirements

Look at perfume in general as an industry. Not at a specific brand.
Attached our analysis.

Usage Observation and Shop-Along:

You have already received documents with detailed descriptions of what should be included in the Usage Observation and Shop-Along portions of your product. It may be a good idea to re-read these instruction before submitting your final project, just to be sure that you haven’t missed any important details. Remember that the end goal is to describe the underlying motivations and needs that are driving the preference within your product category. In addition, please describe consumer thoughts, feelings, and beliefs related to about the product category.