Posted: September 18th, 2017

Consumer learning and switching habits in online shopping at NEXT PLC, Ashton Snipe Retail Park.

Explain Switching habits and benefits in online shopping for Next PLC’s customers’

1) Identify reasons for switching to online shopping
2) To evaluate process of online shopping
3) To discuss the impact of online shopping to Next PLC
4) To draw conclusion regarding the future of online shopping
RESEARCH QUESTIONS:
1. DO consumers of Next PLC Ashton Snipe prefer Online shopping than shopping in store?
2. What are the benefits of online shopping for Next PLC Ashton snipe customers?

What is online shopping?
Benefits of online shopping?
Challenges of online shopping
Growth and development of online shopping
What is consumer buying behaviour process?
Consumer learning and adapting to change
Consumer switching behaviour in digital marketing.

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