Posted: September 1st, 2015

Consumer Perception and Buying Decision Making

Consumer Perception and Buying Decision Making Toward Different Video Game Consoles and Their Attributes
As more console exclusive games and new technology such as virtual reality and augmented reality being introduced to the current generation of gaming consoles, the are more choices and attributes between each different consoles than ever. This research intends to understand consumers and gamers’ attitude and perception toward different consoles, and how different factors influence the decision making when buying new consoles.

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