Posted: March 3rd, 2014

Contingency Planning

Contingency Planning

Finally, you should plan on things not going according to plan. Your success will depend in part on how you prepare your project to handle unexpected, and often unfavorable, situations. Your plan should already cover foreseeable risks (under the SWOT and Critical Issues sections), but this section should suggest alternative approaches to other adverse circumstances.

2 pages on this part.

 

 

4.7 Integrated Marketing Communications Strategy

Integrated Marketing Communication Strategy (or Promotion) combines all the elements of communications from the brand to the customer. Promotion strategy informs customers about your product and its characteristics, creates positive attitudes towards the product and influences consumer buying decisions. The tactics under this strategy will include many kinds of activities, such as advertising, public relations, sales promotions, sponsorships, telemarketing, direct mail etc.

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