Posted: May 1st, 2016

What is copy testing ? Explain its use.

1. What is copy testing ? Explain its use.

2. What are subliminal stimuli? Give an example.

3. What are transformational advertisements? Give an example.

4. Explain the difference between purposeful learning and incidental learning?

5. Differentiate between think and feel products. Give an example of each.

6. Develop an effective marketing communication strategy for a company and product of your choice.