Posted: February 17th, 2015

Creativity Management Report 3

Paper, Order, or Assignment Requirements

 
Below is the e-mail that I received from my teacher.

The Brief for your Individual Assignment (Email Three) is:

YOU HAVE RECEIVED THE FOLLOWING EMAIL (Three) FROM YOUR BOSS (OR THE SENIOR MANAGEMENT OF THE SIAM COMMERCIAL BANK PUBLIC COMPANY LIMITED – SCB)

EMAIL THREE:

You will be standing in for me at a Senior Management Workshop due to be held in San Antonio on ‘‘CREATIVE ACTIVITY MUST RESULT IN BOTH ECONOMIC VALUE AND SOCIAL UTILITY’
The workshop facilitator has given each attendee two tasks:

1.To provide a brief summary of creativity (theory / frameworks / models / concepts) related to a statement made by Collins (1970) wherein the argument was that intellectual networks are the key to explaining creativity.

2.To consider the implications of ‘‘creative activity must result in both economic value and social utility’ for the organisation.

Ps. Please referred to the attach files.

Regards,

see attached for further information
please use at least three theories (including Collins 1970). refer to attached files: second briefing,
the other two theories can be from anyone, but please make sure one of them is from Collins 1970
give evaluation and recommendations (your thoughts whether you agree/disagree)
look at individual creativity, professional creativity, organisational creativity make sure the format is in management report
please use basic Asian language for this report