Posted: September 17th, 2017

Critically appraise the current marketing strategy of Aldi Supermarkets in the UK

Critically appraise the current marketing strategy of Aldi Supermarkets in the UK.  You are to

review their in-store and marketing activities and offerings. You are to frame your assessment in the

form of a report to the CEO of ALDI UK. You should conclude your report with your own personal

recommendation(s) based on your analysis.

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