Posted: September 14th, 2017

Critically examine international/global public relations context.

Critically examine international/global public relations context.

Add in the report:
IN THE INTRODUCTION; add different authors definitions of international public relations (such as start with, scholars have advanced numerous definitions on international public relations… and then bring in different definitions)
Authors such as: Wakefield, Gaither, Gregory, Wilcox and many others!
1. Centralization and adaption
(There are two opposing views on management of IPR).
2. Reasons behind the growth of international public relations.
3. Add theories and principles.
-Such as “IPR should be regarded as a management function with the practitioners in the top managerial team and IPR should be independent of the marketing function (Culbertson & Chen, 2013).”
4. Bring in definitions/views of different writers!
– a brief conclusion, concluding all the views!
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