Posted: September 16th, 2017
CSU DBA8671 ALL UNITS ASSIGMENTS
Unit Assignments
Unit II Case Study
Read “Mini Case Study: IT Planning at ModMeters” on pp. 69-71. Summarize the overall viewpoint of the case study. Do
you feel that the communication skills between the business managers and the IT managers were in need of improvement
in this case? Why or Why not? Did you notice any obstacles in effective communication among individuals in the
organization? If so, please explain. How do you feel that the business-IT communication could be improved? How would
you characterize the nature of the business-IT relationship in this case? How could each of the four components
mentioned in your textbook help strengthen the relationship? Indicate any professional and/or nonprofessional behaviors
that you noticed in this study. Discuss methods for improving professionalism within this organization.
In addition, develop an IT planning process for ModMeters to accomplish the demands as set out in the Case Study.
Your paper must be approximately three to five pages in length, not including the cover page and references. CSU
requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting,
paraphrasing, citing, and listing of sources are to be followed. Your paper must contain at least three professional
references and may include internet sources, books, and professional journals or resources related to the profession.
Unit IV Scholarly Activity
Internet Activity
Search the web or any online research database for a story on an organization that successfully uses data-capturing
techniques. Write a two- to three-page paper describing in your own words what the software was able to do for the
organization and how the results benefitted the organization. Emphasize what information the organization now has that
could not be obtained without using data-capturing techniques.
Your paper must be approximately two to three pages in length, not including the cover page and references. CSU
requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting,
paraphrasing, citing, and listing of sources are to be followed. Your paper must contain at least three professional
references and may include internet sources, books, and professional journals or resources related to the profession.
Unit V Article Critique
We have learned during this unit that social computing can help improve an organization’s visibility and, as a result,
increase revenue for the organization. For this assignment, choose a peer-reviewed article concerning the effect of social
computing on a business to critique. Use the databases within the CSU Online Library, or use another source that
contains peer-reviewed articles. The purpose of this assignment is for you to practice reviewing articles that contribute to
the industry. The authors of these articles are researchers and professionals who have shared or experimented with ideas
that demonstrate potential to improve the industry. As a professional in the industry, it is in your best interest to review the
literature and trends. This provides you with the opportunity to read about what was successful and how it was
accomplished. Plus, it allows you to analyze what was unsuccessful, how you can improve it, or at least how you can
avoid repeating the mistakes of others. Use these skills to contribute to Research Papers and other scholarly writings. If
you have not already, hopefully, you will contribute to the industry by publishing an article and sharing with your
community of peers.
As you read the article you choose for this assignment, consider the following questions: How could the topic of this
article apply to your personal or professional life? How could it apply to an organization you have observed?
The article you choose must meet the following requirements:DBA 8671, Technology and Innovation Management 3
? Be peer reviewed
? Relate to the concepts within this course
? Be at least ten pages in length
The writing you submit must meet the following requirements:
? Be at least two pages
? Identify the main topic/question
? Identify the author’s intended audience
? Critique the article and share your thoughts—what appears to be valid and invalid?
? Do you agree with the author’s assertions? Why, or why not?
? Discuss the best methods of managing an organization’s social computing and what, if any, effect social
computing has had on your organization or organizations with which you were affiliated.
Format your Article Critique using APA style. Use your own words, and include citations and references as needed to
avoid plagiarism.
Unit VI Assignments
PowerPoint Presentation
Read the Mini Case Study “Customer Service at Datatronics” on pages 236-239 in the textbook and develop an
understanding of the role IT plays with customer service initiatives. Matt Rubenzahl voices his concerns to his boss, Joel
McGivern. Joel gives Matt the assignment to find better ways to improve their customer service through product education
and meeting customer needs. The ideas need to be presented to a steering committee for extra funding. Your job is to
create a PowerPoint presentation addressing the three discussion questions at the end of the mini case study. Your
presentation should be professional, as a steering committee looks for information and facts as well as visual aspects, in
order to make their decision. You are also welcome and encouraged to research them using outside sources.
Your PowerPoint presentation should include the following elements:
Slide 1: Title page
Slides 2-3: Outline the specific information that Matt should collect to build a case for improving
customer service at Datatronics.
Slides 4-6: Describe the top ideas for Matt to present to Joel next week.
Slides 7-9: How would Matt get Joel to support his ideas?
Slide10: List of sources using APA guidelines
Scholarly Activity
Using your favorite search engine, locate various types of MDM (Master Data Management) software. Choose the three
best ones (in your opinion) and describe the functions each one performs for an organization. Compare the three types of
software you have chosen and determine which of the three would work best for your organization and explain why you
think it would be the best choice.
Your paper must be approximately two to three pages in length, not including the cover page and references. CSU
requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting,
paraphrasing, citing, and listing of sources are to be followed. Your paper must contain at least three professional
references and may include internet sources, books, and professional journals or resources related to the profession.
Unit VIII Research Paper
This activity requires you to write a Research Paper on a subject of your choice within Technology and Innovation
Management.
Format: The Research Paper must be at least 6 pages in length, not including the cover page and references. CSU
requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting,
paraphrasing, citing, and listing of sources are to be followed. Your paper must contain at least five professional
references and may include internet sources, books, and professional journals or resources related to the profession.
Example topics include:DBA 8671, Technology and Innovation Management 4
1. Delivering Value with IT
2. Creating and Evolving a Technology Roadmap
3. Delivering IT Functions: a Decision Framework
4. Information Delivery: Its Evolving Role
5. The Identity Management Challenge
Once you have chosen your topic, please email your professor for topic approval. Search the Internet for organizations
that have embraced IT and have proven successful at excelling in the area you have chosen for your topic. Include
examples to demonstrate a course understanding. Suggested areas of discussion could include: employee workforce,
communications, suppliers and partnerships, accountability, security and risk, etc. Develop a paper that addresses the
benefits and challenges of the topic chosen. Explain how organizations relate strategically to their IT functions.
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