Posted: December 9th, 2014

Cultural Exchange and Marketing Strategy

Cultural Exchange and Marketing Strategy

Paper instructions:
Conduct research on JAPAN —compared to the United States…

Specifically focus on the culture and cultural exchange of the country.

For the culture, review the web site http://geert-hofstede.com/ or similar resources to compare the cultural differences between the US and the company (THE COMPANY IS GLOBALINK) in your project. Identify the cultural differences and consider the cultural exchange.

In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning.

To Review:  Write a 1000 word, APA style paper entitled “Strategic Audit”

In your paper Identify the following:

•Cultural differences
•Cultural exchange
•Distribution Methods
•Product/Market
•Pricing
•Positioning

In your paper include a title sheet and 2-3 references.  Only one reference may be found on the internet.

IMPORTANT TO CONSIDER GLOBALINK AND ALL BULLETS LISTED ABOVE> THE PAPER IS TO DESCRIBE WHY GLOBALINKS WOULD MOVE TO JAPAN DESRIBING THEIR MODE OF ENTRY>>>> THERE WILL BE MANY MORE PAPEERS IF I CAN GET SOMEONE TO GET THIS RIGHT PLEASE!!!!

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