Culture is the essential character of a society that distinguishes it from other cultural groups. Review the components of American culture on pages 94–96 of your text

MKT Week 7

Culture is the essential character of a society that distinguishes it from other cultural groups.
Review the components of American culture on pages 94–96 of your text. (I will attach)

Then describe how one or more of these cultural components is linked with recent purchases you made.

Then respond to 2 of my classmates I will provide their posts , comment their posts with your own opinion (2 sentences each)

Student Lyndsey:

When it comes to consumer decision making, it is most definitely cultural factors that seem to exercise the widest influence, according to our book. What you eat, how

you dress, and how you think and feel, are all dimensions of one’s culture. A cultural component that is linked to a recent purchase I have made would be mascara and

lip gloss. This would be an individual factor such as gender.

Student Victor:

Hello everyone, how are we? Interestingly enough I am American however I do watch Spanish channels because I am Peruvian and bilingual. The other day when I was food

shopping I was craving anticuchos so I bought it and grilled it up. This a Peruvian food but I threw in a couple of hotdogs as well. The American side came out. The

idea came up when I was watching TV and everyone knows that the food on TV is made extra juicy to stimulate the viewers to buy.


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