Posted: September 13th, 2017

Cunsumer Decision – making – External Factors

Assignment Question:

1. Please select the same product/service (or a number of products/services or a combination of both) from your

assignment one, and discussthe influence of different ‘External Factors’ on a consumer’s decision-making process for that product or
service.

2. The discussion need to include the influences of reference groups; the family; social class; cultural and sub-cultural

aspects; impact ofthe cross-cultural consumer behaviour; relevance ofthe opinion leaders and diffusion of innovations and the importance
of public policy and consumer protection aspects in relation to the chosen product/service.

3. Obviously some theories and concepts in

Chapters 7-14 will be more relevant to this assignment.

4. You must choose which ones are more relevant and explain why they are more relevant.

5. You must app_lythe concepts and theories_you_have learned from your reading ofthe text to the selected product/service and
consumer decision-making process and not Just list or describe them.

In your answer you must argue forwhythe external factors you have

chosen are more important in terms of influencing a consumer’s decision-making for your example/s product or service than the ones you
haven’t chosen. In otherwords, you need to demonstrate that you understand the influence that these factors are having on a consumer,
decide which are more influential than others and explain why they are more influential. You must also include the impact ofthe concept of
diffusion of innovations in your discussion.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂