Posted: April 8th, 2016

Why is a customer database central to any marketing organization?

1. Describe a marketing information system.

2. Why is a customer database central to any marketing organization?

3. Discuss the steps in developing a customer database.

4. Why is it so important to keep customer data up to date?

5. Give example of an internet site that encourages, or pays, its customers to update the information held on them.