Posted: December 8th, 2014

Customer-Driven Marketing Strategy – Segmentation, Targeting & Positioning in:The sportswear market

1)The questions are:
(a)1)Nike 2)Adidas: are serving The sportswear market, identify the segmentation variables these specific brands appear to be using and summarise their targeting

strategy for each brand.

(b)How does each company you picked differentiate its marketing offer and image in the minds of targeted consumers?

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