Posted: February 9th, 2015
D1- Public Relations
Order Description
The course is Public Relations.
Review the course objectives listed below and answer the following questions:
1. How will accomplishing these objectives support your success in management?
2. What risks or challenges might a marketing manager encounter if they have not mastered these objectives?
Course Objectives
Predict changes that could have an impact on public relations practices
Assess trends and anticipate implications for future communications needs and challenges
Assess and apply major tactical-level communication tools based on overall public relations plan strategy
Describe strategic-level analysis and critical thinking
Construct public relations plans for various internal and external audiences
Explain public relations research and understand findings in order to solve an organization’s communications problems
Execute expertise in problem identification, resolution development, and implementation for communication-related issues
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