Posted: February 5th, 2015

Delicious Lovingly Lemonade Stand

Delicious Lovingly Lemonade Stand

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I am using the book called Business in Action by Courtland L. Bovée and John V. Thill

Informal Business Report
Background
In Part II of this assignment, we continue to outline various business aspects of our lemonade stand. As you have continued to learn new concepts in this course, you

have seen how a lemonade stand can help us understand and apply these concepts. In Part II of the lemonade stand project, we will incorporate concepts from Weeks 4, 5,

and 6 and apply these to your newly created company.
Scenario
In Week 3, you created a lemonade stand that you opened in your local neighborhood; you created a name, developed a mission statement, outlined a CSR plan, and picked

a pricing strategy for this new company. This week, you will continue to develop your idea by writing an informal business report that will share your plans with a

potential business investor. A report template is available in Doc Sharing to guide you through formatting of this assignment; however, the main prompts you should

address in the report include the following
• Branding strategy. In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place,

promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix (Chapter 13).

• Opportunities for new locations. Your stand in your neighborhood has been very successful and you are considering expanding operations. In doing so, you will need to

outline some criteria for potential new locations (Chapter 15).

• Promotion plans. You have a $10,000 budget to promote your stand in the local community. Please outline two or three ways you could promote this business (please

include costs involved in these promotions) (Chapter 16).

• Employee training. You have hired several people to run your lemonade stand, as you simply are too involved in the strategic aspects of the business. As such, you

have seen sales drop. What are some ways you can motivate your employees to improve sales? (Chapter 10)
Activity
Once you have considered the points above, please provide responses and explanations using the template provided in Doc Sharing (titled “Lemonade Stand Informal

Business Report”). Use your textbook and apply the lessons we have learned in previous weeks to develop and support your plans. By offering support and developing your

response, you must provide examples, elaboration, or justification, often in the form of information gathered from your textbook. When integrating support from your

textbook, be sure to use APA style to provide in-text citations within the paragraph and a full end reference on a separate reference page after the business plan.

Examples of APA formatting are included in the template.
You are to write roughly 500–750 words in answering all points posted above for your lemonade stand.
This informal business report will be evaluated on how well you apply the concepts that are detailed in the textbook to a practical idea. In order to receive the

highest grade, it is required that you review the textbook and cite specific areas of the text in your responses (taking care in citing these properly in APA style).

Additionally, although this is not an English class and the content of your ideas is most important, grammar and sentence structure will account for a portion of your

report grade. Please be sure to write well-developed responses in complete sentence and paragraph format.
For this paper and other papers that you will write in college, please note that when you reference or cite a text, you must use quotation marks and proper attribution

if you use words that are directly from a source. If you are just referencing them and have changed the words, a citation is all that is required. Here is one final

point: When writing anything in college, you must adhere to the 80/20 rule: 80% of the papers should be in your own words, and 20% may be made up of any citations you

may add. Violation of this rule could result in a zero for the assignment.

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