Posted: April 25th, 2016

Describe the key points of goods or services as they apply to the piece of the marketing mix

Describe the key points of goods or services as they apply to the piece of the marketing mix assigned to you: product, price, promotion, or place. How will your good or service be affected by the other three pieces of the marketing mix?
If your last name begins with A thru F you are assigned Product
If your last name begins with G thru J you are assigned Price
If your last name begins with K thru S you are assigned Promotion
If your last name begins with T thru Z you are assigned Place

Consider the following questions when responding to your classmates: What recommendations do you have that will expand on their ideas? What could you do as a marketing team to expand the market potential of a product?