Posted: November 23rd, 2016

Describe how secondary and primary data are used in marketing, including the uses of questionnaires, observations, experiments, and panels.

Describe how secondary and primary data are used in marketing, including the uses of questionnaires, observations, experiments, and panels. 2. Discuss the importance of branding and alternative branding strategies. 3. Describe and discuss the role of packaging, labeling, and warranties in the marketing of a product. 4. Explain the role of the four Ps in the marketing mix. 5. Identify the environmental factors that shape global marketing efforts.