Answer the question according to the attached article (Branding smartphone industry.pdf)
Overview:
1) What is the main hypothesis / question posed by this study ?
2) Why is it an important question to ask/investigate ?
3) Describe the study design (e.g. cross-sectional, longitudinal, etc.)
Statistical Analysis:
4) What was the sample size?
5) What are the main independent and dependent variable (for the main hypothesis of interest?)
6) How were the independent and dependent variables measured? Give the measurement instrument used and the type of data (e.g. nominal, ordinal, continuous, etc.)
7) What aspects of their statistical analyses did you NOT understand? Write down unfamiliar terms or points of confusion