Posted: February 9th, 2016

develop a marketing plan for a real product from overseas looking to enter the Australian market OR an Australian product looking to enter an overseas market.

AIM: To develop a marketing plan for a real product from overseas looking to enter the Australian market OR an Australian product looking to enter an overseas market. The students will need the ability to strategise and implement sound managerial methods in the international marketing place.

Part 1 (30%): This is a written report that represents the first part of your international marketing plan – the situation analysis. It will include an introduction of the company/brand/product/service that you have chosen to do your international marketing plan on. You will conduct an internal and external environmental and competitor analysis. You will identify the reason for choosing to take this product to another country and the competitive advantage, target market and positioning of your product/service in the country you have chosen.