Posted: September 17th, 2017
Best six blog postings (of upt to eight) drawing together examples of companies and campaigns
related to the campaigns you are proposing. These postings will be a mix of exploration of the the
effectiveness of a range of approaches to digital marketing. They should demonstrate:
Your ability to model and analyse digital marketing strategies
Your ability to evaluate the effectiveness of a range of digital marketing channels
And, your ability to research emerging technologies for digital marketing
The blog will form a learning journal as you develop your strategy and your campaign.
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