Posted: March 27th, 2015

Digital privacy

Digital privacy

Order Description

Report must write according to next questions.

When consumers are asked whether they worry about digital privacy, they say yes, they are concerned. However, a new eMarketer report, “The Digital Privacy Dilemma: Consumers Care—Sometimes—About Privacy, Though Their Actions Often Say Otherwise,” finds that the degree of such concern is not terribly high. And while voicing worry about privacy, they often compromise that privacy in their behaviour.

Source: http://www.emarketer.com/Article/On-Privacy-Consumers-Concerns-Actions-Diverge/1009536

a. Looking beyond simple care-or-don’t-care numbers, how much do you care about digital privacy?

b. What steps, if any, do consumers take to keep personal information private?

c. How do you feel about online behavioural advertising that relies on usage of data about their digital activities?

This is a 9 page report (excluding Appendix and References, but including a Table of Contents)

format for the report:
1. Executive Summary
2. Introduction
3. Theory and Concepts
4. Key Findings / Discussion of your research topic
5. Use of case studies as examples
6. Recommendations and conclusions
7. Reference list (Harvard Referencing Method)
8. Appendices

1
BUS800 E-Commerce Strategy
S1 / 2015
Guidelines for preparing your report
? Individual Assessment Task
? 10 page report (excluding Appendix and References, but including a Table of Contents).
? Must be typed using 1.5 line-spaced and 12-point font (Arial)
? Use headings and sub-headings where appropriate
? Use Harvard referencing method
? Report due on Sunday evening 10pm – end of the week the topic is discussed.
? The report is worth 15%.
? Please ensure your name, student number, the assignment name is written on the report
? Ensure the report is proof-read before submitting on iLearn.
? A high level of academic standard and professionalism is expected for your report.
? Submit your report via iLearn (under the report area).
? Marks and Feedback to be provided to students one week after submission.
Suggested format for the report:
1. Executive Summary
2. Introduction
3. Theory and Concepts
4. Key Findings / Discussion of your research topic
5. Use of case studies as examples
6. Recommendations and conclusions
7. Reference list (Harvard Referencing Method)
8. Appendices
Report Assessment Criteria
Overview 10%
Evaluation of Research 15%
Critical Analysis 25%
Discussion and thought 25%
Recommendations 15%
Referencing 10%