1. Research a television program called Nerve Center – from the Discovery Channel. All episodes are available free on-line.
2. Choose one episode that interests you.
3. Answer the following questions
a. What role does the facility play in the satisfaction of the guests or the public?
b. Name some of the different jobs that people play in order to make the facility work at optimal performance?
c. What did you think was the most important factor to the successful operation of the facility that you choose?

4. Ensure your course number and section, your name and ID number are included on the title page.
5. You do not need to use APA or MLA format but CHECK SPELLING AND GRAMMAR are still important.
6. No More than 2 pages. No less than 2 pages.
7. All submissions must be typed.
8. Electronic submissions are not accepted.
9. Remember page numbers.
10. Late submissions will not be accepted.

Grading Matrix Available Points
Did the student follow the guidelines? 2
Were all of the questions answered satisfactorily? 6
General / Overall 2

1. Choose a destination – it can be a city, a region, a province, or a country. ( Seoul, Korea)
2. Answer the following questions : about the marketing management of your chosen destination
a) What is the DMO or the destination : how is it structure / organized?
b) Does the destination have a clear message or brand slogan ? if so, what is it?
c) What appeals to you, or interests you, about how the destination markets itself?
3. All sources that you reference must be current – within the last two years.
4. Make sure you include the website of the DMO and or the destination in your paper or sources.
5. You do not need to use APA or MLA format but CHECK SPELLING AND GRAMMAR are still important.
6. No more than 3 pages , no less than 3 pages.
7. The paper must be sources properly – no long unintelligible websites. English websites only.
8. All submissions must be typed.
9. Electronic submissions are not accepted.
10. Remember page numbers.


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