Posted: May 13th, 2015

Discuss international hotel brand management strategies and how this affects customer satisfaction.

Discuss international hotel brand management strategies and how this affects customer satisfaction. Provide recommendations on how managers can successfully manage their hotel’s brand.
Study Books Used in Class:
Description:
1. A topic or area of study/research (thus I expect a certain amount of relevant theory/research in your essay)
2. A ‘real world’ situation
3. Application of (1) to (2) (thus critical analysis and demonstrated application of theory/research, demonstration of how various things link together/affect each other)
4. Recommendations for managers facing your particular issue/decision (realistic, actionable and informed recommendations that will ultimately result in the hotel achieving/maintaining a competitive advantage)
a. All recommendations should be backed up and justified – thus if you are going to tell me why I (the manager) should do something you have to “sell it”