Posted: December 6th, 2016

Discuss the mass media impacts that are related to your chosen product and the advertising campaign.

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Write a paper (5–7 pages) in APA format (including at least 2 scholarly references) on the following:

• Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
  • How is the product perceived?
  • How do individuals respond to the campaign?
  • What are the anticipated consequences of the campaign, if any?