Posted: October 19th, 2016

Discuss how the port’s management can apply the Value Proposition to develop a marketing plan for its new service

Question 1 A port has just developed a new storage system that is featured with multiple warehouses, temperature control, security monitoring system, access to multimodal transport and up-to-date warehouse cargo facilities. The port management plans to market the new warehousing service to the exporting businesses in its precincts and those in its hinterland. Suppose the port’s strategic goals are:  ‘Premium quality facilities and services’  ‘Integration of the port with international logistics systems’ Discuss how the port’s management can apply the Value Proposition to develop a marketing plan for its new service. Requirement: Your discussion must consider: the nature of the new services, target customers and the port’s strategic goals mentioned above. Make assumptions if necessa