Posted: April 25th, 2016

Discuss the reasons an MNE might prefer to work with a single global advertising agency instead of a series of local or regional agencies.

Several advertising agencies have expanded their operations to the global level so that they can offer their services worldwide.

Discuss the reasons an MNE might prefer to work with a single global advertising agency instead of a series of local or regional agencies. Explore the challenges advertising agencies face when they choose to offer worldwide services.